Pearson prentice hall, pearson one, 2009, english, book. Marketing management philip kotler, kevin lane keller details. The rights of philip kotler, kevin lane keller, salah hassan, imad baalbaki, and hamed shamma to be. Kotler is author of marketing management pearson prentice hall, now in its four teenth edition and the worlds most widely used marketing textbook in graduate schools of. Principles of marketing 17th edition kotler pdf free download from. A 2009 study of over 860 corporate executives revealed only 39% believe that their. Marketing managementphilip kotler, kevin lane keller. Kotler has served as chairman of the college on marketing of the institute of management sciences, a director of the american marketing association, and a trustee of the marketing science institute. Marketing management pearson by philip kotler, kevin.
Marketing management 15 global edition philip kotler gbv. Award winner at the literati network awards for excellence 2009. The instructors resource manual includes chaptersummary overviews, key teaching objec. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Manajemen pemasaran kotler keller edisi jilid 1 pdf.
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